Deep Trait’s proprietary technologies to leverage on whole genome sequencing information to decipher genetic signature of quantitative phenotypic trait is remarkable. The unbiased holistic approach in mining the homogenous data addressed the challenges and limitation of conventional DNA marker discovery approaches particularly in the unexplored region of the genome.  It is revolutionary for our experience in oil palm research and the approach may change the landscape of marker discovery and assist in answering challenging questions through the genome analysis in the near future! The advert of DNA sequencing technologies with affording cost opening up great dimension of application of Deep Trait’s innovation.  We believe in Deep Trait’s philosophy to uncover the hidden genomics context.